Google and Yahoo are considered as the top companies in the information technology world which provides internet related services and products. There is no doubt that the both, Google and Yahoo, also have the most traffic on their search engines. However, Google is way ahead in the industry when it comes to search engine. In this advanced world, the battle between the top search engine companies is the most debatable topic which also includes Google and Yahoo. Not to forget that Google as well as Yahoo, both of them are based in Silicon Valley separated by 5 miles only.
Google was founded in 1996, exactly after 2 years of Yahoo Inc. formation in 1994. However, Yahoo went public in 1996 as well. The founders of both companies belong from Stanford University and are both Ph.Ds. All four were in their early to mid-twenties when they founded their respective companies. Today all four are internet legends and multi-billionaires. Yahoo is an acronym for “Yet Another Hierarchical Officious Oracle” whereas Google comes from the mathematical term “Googol” which is 1 followed by 100 zeros.
When it comes to the search engine traffic, there is no company in the world which can takeover or perform well than Google. Hence, the search engine market is completely dominated by the Google Inc. for many years now providing the best services it can to its users and clients. Google Inc. generates nearly half of its revenues from the Google AdWords which are derived from finding specified keywords on Google. Hence, Google gives really good opportunities to the new business owners to increase their overall ranking in the virtual world for positive results.
Yahoo is not that behind when it comes to search engine. Yahoo has made various acquisitions, 28 in total, which has really help the company to succeed in its missions. When compared to Google, Yahoo has a higher number of acquisitions and has purchased both private and public companies.
As the world of technology keeps on developing every now and then, the war battle between the giants in the information technology world will keep on increasing. Hence, there is no signs of halt from any of these companies in terms of innovations to give them the competitive edge over others.