Twitter has become one of the most used social media networking platform which is used for networking and making connections. Being one of the most successful companies in the market, the company has its footprints all around the world. Moreover, twitter is one of the most used social media network on which they are active when you talk about celebrities and athletes. Moreover, the company has recently expanded its global footprints to Hong Kong. Hence, the company is determined to improve its performance with providing better user experience.
According to various sources, Twitter is hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded. Itworld.com reported that “the company will begin collecting data on which other apps its users have on their iOS and Android smartphones. The data, Twitter says, will help it deliver better “tailored content” to its users. That’s sure to include ads, but maybe also better recommendations about whom to follow when users sign up, or more relevant first tweets in the feed, which could help Twitter hook people early.”
This will be done in order to provide the best user experience from the company’s side where even the new users will feel that Twitter is user friendly. It will tailor the tweets and timeline according to the liking and disliking of the users through their installed applications. Twitter says “It’s strictly a list of the apps users have installed, not data pertaining to what people do inside those apps. So Twitter would know if you have a ride-hailing app, but it wouldn’t see your rides taken with the app.”