Procter & Gamble Co. square measure additional splendidly referred to as Procter & Gamble. The yankee based mostly transnational company of commodity is one in every of the dominant firms in its business. Being one in every of the highest names, Procter & Gamble’s world reach is dynamic . The retail sales in Brazil square measure well ahead in comparison to sales within the European countries. the buyer merchandise big continues to swear additional on growth from rising markets, new business knowledge shows. Procter & Gamble is thought mutually of the most important businesses within the business that manages to makes $84 billion in yearly sales and management around twenty five billion greenback brands thereunder. Despite of commercialism its one in every of the foremost fashionable businesses, Wella, the corporate has not lost its charm within the market. However, the Procter & Gamble market within the u. s. still generates and contributes the foremost to the company’s revenue by thirty five.4 percent. In spite of that, Procter & Gamble has worked arduous whereas increasing its footprints within the rising markets like South yankee countries likewise as developing countries wherever economies and populations square measure growing robustly. Procter & Gamble does not flee its sales by country, however business huntsman monetary unit monitor says retail sales square measure stormy in key countries. Erin Lash, a respectable Morning star analyst aforesaid “Emerging markets square measure wherever the center category is growing and wherever extra customers are often brought aboard. Procter & Gamble is realizing growth from its investment.” If we have a tendency to take the information of Procter & Gamble`s retail sales in its prime 5 markets, it’s jointly fully grown by over forty p.c since the tip of 2009. the corporate managed to post revenues of $29.4 billion within the previous year.