Netflix has been one of the leading and largest Internet streaming providers of movies and TV shows for a very long time now. It has captivated the market and has been a dominant force which has put the jeopardy of pay TV cable in trouble. However for pay TV cable, after facing a very tough and one sided competition from Netflix, there is another entry which started to take over the market as soon as it was launched in the past days.
However, the company has managed to be ahead of its peers and competitors for a long time now. Hence to make sure that more and more people sign up for Netflix, the company has different plans for the cable companies. It is believed that the company is planning on to be partners with the cable companies starting 2015. According to the company, “The video streaming service has been working hard to get its app included on set-top boxes of cable, fiber and satellite TV operators, and has been looking to strike deals with major U.S. operators. These deals could not only greatly expand Netflix’s potential audience, but also change how the company deals with both consumers and operators.”
This is seen as a next big step for the company as it will taking on the cable companies and traditional pay television by becoming best friends with them. The company wants that people can access Netflix on every possible device hence it wants the cable companies to integrate Netflix on their cable boxes. Netflix says that “After having Netflix integrated on every relevant TV, Blu-Ray Player, Streaming Box, and Streaming Stick our new frontier is now cable boxes. We want to reach our current and future members on devices they use most frequently to watch linear TV, cable, and satellite set top boxes. (…) Our mad dash to integrate Netflix into all devices was just the start, now things start to get interesting…”
Hence in a nutshell, the company has decimated almost every company whether pay television cable or internet streaming services company which has come its way.